ECONOMIC

In-vitro meat: Implications on the Economy

In-vitro meat will inevitably be a disruptive threat to traditional meat producers. Companies will need to either embrace this trend by developing their own in-vitro meat capabilities, or by creating joint ventures with the upstarts to produce lab-grown meat under well-known traditional brand names.

Additionally, food industry leaders will seek to use biotechnology to strengthen their market share, positioning themselves as natural partners to biotechnology developers. For second-tier brands, biotechnology-enabled innovations may give them a comparative advantage. This could be their sole chance to alter the rules of the game to be in their favour, and vault into leadership contention.

In addition, Wired magazine reports that in the near future, supermarkets may be selling in-vitro meat, packages of meat that was grown in giant tanks called bioreactors. In-vitro meat would be more cost-effective and cheaper to produce than livestock, at about $5,200 to $5,500 per ton .

IN-VITRO MEAT

Reproduced from: http://www.nextnature.net/2012/09/eating-in-vitro-meat-the-expectations/

Reproduced from: http://betabeat.com/2012/11/in-vitro-meat-will-soon-turn-us-all-into-sexy-sexy-cannibals/